U.S. Polo Assn.: top 20 most USA Trusted Brands 2026
Major Recognition: U.S. Polo Assn. Named to USA TODAY’s “Most Trusted Brands 2026” List!
With great joy and pride, we share with you important news that reflects the international journey and strong momentum of a brand that has been part of Londou Bros’ portfolio for more than 15 years. U.S. Polo Assn. has been officially recognized in USA TODAY’s “Most Trusted Brands 2026” list. A distinction that confirms the trust, reliability, and connection of the brand with consumers on a global level.
What does this recognition mean?
The USA TODAY list is not a typical ranking, but the result of an independent survey conducted among more than 23,000 consumers across the United States, evaluating over 20,000 brands. The assessment was based on four key pillars: emotional connection, trustworthiness, transparency, and alignment with consumers’ values.
U.S. Polo Assn. now stands alongside some of the world’s most trusted brands, including Nike, Rolex, and Disney, further reinforcing the success of our strategy to deliver quality products and authentic brand experiences.
Key highlights:
Continued Growth: 2025 marked the brand’s fifth consecutive record-breaking year, with $2.7 billion in global sales.
Global Footprint: More than 1,200 stores worldwide and a rapidly expanding digital presence.
Authentic Storytelling: “Through the recent ‘An Icon Born from the Game™’ campaign, we continue to highlight the authentic heritage of the polo shirt, further strengthening our brand identity.”
What does this recognition mean for the brand’s presence in Cyprus?
This international recognition is the strongest confirmation that our strategy, built on quality, value, and an authentic lifestyle, resonates with consumers everywhere. It is an achievement that belongs to our entire network of partners, who, every day, bring this trust to the local audience.
We thank you for being an integral part of this journey and for continuing to support the brand with such dedication.
We are confident that this trust will serve as a springboard for even greater success in the future.