Motel

The unmistakable Italian style by Motel, founded in 2006, means unique, artisan, detailed creations pervaded by a sense of modern romance and the touch of a perfect imperfection. High quality craftsmanship combined with a time-based production strategy which seeks to compress the time required to propose, develop, manufacture and market. Ready-to-wear fashion thought for a young audience launched an innovative marketing strategy: “flash – pronto moda” collections made on a weekly basis producing more than 400,000 units per year.