ALTA SARTORIA SS27
Alta Sartoria Napoli welcomes the artistry of Italian haute tailoring to the Londou Fashion Group portfolio.
Each suit is designed and crafted in Italy with meticulous attention to detail, clean lines and an impeccable fit.
The Spring/Summer 2027 collection features wedding, business and casual suits designed for every occasion, blending timeless elegance, effortless comfort and a distinctly premium aesthetic.
Italian Elegance Meets the Greek Summer
There is a kind of elegance that never needs to make itself known. Understated, almost cinematic, it reveals itself through the precision of the cut, the quality of the craftsmanship and the way a suit moves naturally with the body.
This is the starting point for the new Alta Sartoria Spring/Summer 2027 campaign.
With its latest collection, Alta Sartoria brings the tradition of Italian haute tailoring to the Londou Fashion Group portfolio. Designed and crafted in Italy, the SS27 suits strike a balance between timeless elegance and a modern, effortless approach to tailoring, from wedding and business styles to more relaxed options created for the different moments of the day.
The campaign is built around the idea of quiet confidence: a man who has nothing to prove when it comes to style, because he wears it with effortless ease.
The visual language brings together old-money influences and contemporary menswear, shifting between minimalist compositions and richer, more layered settings to create an atmosphere that feels cinematic, sophisticated and timeless.
Set in Xylokastro, at Sikyon Coast, the campaign centres around the iconic residence of Greek poet Angelos Sikelianos. Its historic architecture, landscaped gardens, pine forest and views across the Gulf of Corinth create a natural dialogue between the tradition of Italian sartorial craftsmanship and the beauty of the Greek Mediterranean landscape.
The narrative moves seamlessly from the villa’s interiors to its gardens, the beach and the surrounding forest, transforming tailoring from a formal dress code into a way of life.
A vintage car completes the campaign’s cinematic world, while the beauty direction draws inspiration from the effortless masculinity of The Talented Mr. Ripley and the polished aesthetic of The Wolf of Wall Street.
More than a presentation of SS27, Alta Sartoria’s new visual identity is a study in modern masculine elegance: Italian precision, Mediterranean light and the kind of confidence that comes when nothing feels overly considered.
Photographer: Kosmas Koumianos
Stylist: Aggeliki Martseki
Model: Christos Birbas
Model: Nasos Gatsos
MUA & Hair: Anastasia Perraki
Location: Sikyon Hotel & Resort
Creative Direction: Katerina Rotidi